La marca invierte en The Post Fiber, una start-up dedicada a la gestión y el reciclaje de residuo textil posconsumo para producir nuevas fibras destinadas a la confección de prendas.
La iniciativa está impulsada por seis corporaciones y plataformas de segunda mano como Ikea, Milanuncios, Vinted y Wallapop; y organizaciones sin ánimo de lucro como AERESS y Foro NESI.
Retailers y centros comerciales valoran los recursos y aplicaciones tecnológicas que mejoren la experiencia de cliente, sin que este se dé cuenta prácticamente de su papel.
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