El proyecto apoyará el plan de expansión de Aldi en el norte del país y dará soporte a las tiendas de hasta 17 provincias ubicadas en Castilla y León, Galicia, el País Vasco, Aragón, Asturias, Cantabria, La Rioja y Navarra.
El proyecto de Aldi tiene por objetivo concienciar a los consumidores sobre los posibles efectos adversos que el cambio climático podría llegar a provocar en los cultivos.
La compañía cuenta con 67 tiendas en la Comunidad Valenciana, que se posiciona como la tercera comunidad autónoma con más establecimientos de la cadena de toda España.
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