Así se ha establecido en el marco del ciclo de ponencias Perspectivas 2022 de la consultora Kantar, donde se han reunido los principales actores del sector para analizar el entorno del gran consumo y sus principales tendencias.
Aldi aumentó su penetración en el mercado en un 6,1 % en 2020, siendo el crecimiento más alto del sector y alcanzando una penetración del 31,2 % en los hogares españoles, según datos de Kantar Worldpanel.
Actualmente, el 87 % de los clientes de los supermercados Aldi realizan la compra de productos frescos en el supermercado, según datos de Kantar Worldpanel.
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