Hace unos días, Doritos sorprendía a sus consumidores con unos visuales que parecían indicar el lanzamiento de un nuevo producto bajo el nombre Doritos Silent.
Este observatorio pretende obtener conclusiones clave que ayuden a las compañías a tomar decisiones respecto al rumbo de su comunicación y su forma de estar presentes en el entorno digital.
La campaña Jungle Night ha logrado en las ediciones anteriores un incremento total de ventas en los centros del 157 % frente a los niveles registrados en el mismo periodo en 2019.
El nombramiento responde los objetivos de la multinacional por reforzar su estrategia de digitalización, la fidelización de clientes y la búsqueda de nuevas oportunidades de negocio.
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