El nombramiento responde los objetivos de la multinacional por reforzar su estrategia de digitalización, la fidelización de clientes y la búsqueda de nuevas oportunidades de negocio.
Ahora, pasa a ocupar el cargo de directora de Marketing y Comunicación, reportando directamente a José Domenech, el recientemente nombrado director general de Norauto España.
En el caso de las mujeres, la mayor parte de ellas están influenciadas por el marketing y la publicidad (74 %), mientras que, en el caso de los hombres, la cifra desciende hasta un 71%.
Esta se encargará de diseñar e implementar el plan de marketing del grupo, el desarrollo de la identidad corporativa offline y online de las distintas marcas.
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