Las empresas se han visto obligadas a adaptar sus estrategias de marketing con el objetivo de permanecer actualizadas y, de esta forma, potenciar sus negocios y aumentar sus ventas.
En este contexto, la próxima edición de HIP 2021, que se celebrará en Ifema (Madrid) durante los días 22, 23 y 24 de marzo, acogerá un año más varias sesiones dedicadas al Delivery y Food on Demand en el Hospitality 4.0 Congress.
Ingka ha comunicado una cifra total de ingresos de 37.400 millones de euros para el año fiscal 2020 en sus tres áreas de negocio: IKEA Retail, Ingka Investments e Ingka Centres.
Hawkers ha transformado el tradicional modelo de campañas de paid social en el que cada canal o departamento gestionaba las campañas de forma independiente, con la puesta en marcha de una "revolucionaria estrategia paid social omnicanal, pionera a nivel mundial", según sus responsables.
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