El 58 % de las empresas de Comertia se muestra optimista con la previsión de ventas por la campaña del Black Friday; un 32 % de las marcas no participará.
Esta es una de las conclusiones de la sesión ‘La Generación Z: el nuevo paradigma del Retail y la Logística’, organizada por CBRE en el marco del Barcelona New Economy Week (BNEW).
Según el estudio “The Future of B2B E-Commerce: Online Platforms” realizado por la consultora independiente Euromonitor International en colaboración con Alibaba.com.
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