Las decisiones de los consumidores durante esta Navidad estuvieron impulsadas por el valor que aporta el producto, así como las ofertas personalizadas.
Tanto este nuevo servicio, como la Web, se engloba en Ocado Smart Platform, usando en ambos caso inteligencia artificial y tecnología basada en la ciencia de datos avanzada.
La gestión eficiente del stock se convierte en el eje central para satisfacer las expectativas de los clientes y garantizar la eficacia operativa de los minoristas.
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