El espacio comercial transmite sin duda los valores de la marca: disposición del espacio, iluminación, colores, decoración, etc. Y como no, los muebles cobran gran protagonismo también. Existen muchas soluciones de mobiliario y equipamiento comercial estándar, pero en muchas ocasiones es complicado que el mobiliario de un negocio transmita la personalidad de la marca.
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