Así lo ha analizado la división Worldpanel de Kantar en el último webinar de su serie ‘Perspectivas 2023’, titulado El consumo de los Z a los Millennials & Boomers.
Lo afirmó durante la presentación del V Estudio de Marketing Relacional, elaborado por Mediapost junto a Kantar y la Asociación de Marketing de España.
Durante Carmiday, que ha reunido a 450 personas, Cristina Pérez, head of Commerce & Innovation de Kantar, ha perfilado cómo será el consumidor del futuro.
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