En estas fechas los consumidores crean sus listas de deseos con un mes de antelación permitiendo a las marcas a identificar los productos que generan más expectación.
Las iniciativas de crecimiento, nuevas marcas propias lanzadas y la plataforma multimarca que cuenta ya con 140 marcas, mostraron una progresión y representaron un 4,8 % de las ventas totales del grupo.
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