La presentación de Adyen ha contado con la presencia de Dimas Gimeno, presidente ejecutivo de WOW Concept, y Juan José Llorente, country manager de Adyen en España y Portugal.
El informe revela que la preferencia de los consumidores por el móvil es cada vez más clara: ha aumentado desde un 49,49 % de cuota de mercado en el segundo trimestre.
Por ejemplo Zara ya está aplicando un coste extra de 3,95 € por entregar el pedido en el domicilio del cliente aunque la cesta supere el coste de 30 euros establecido hasta el momento.
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