Entre las causas más comunes de las devoluciones destacan los problemas con la talla y que el producto no cumple con las expectativas previas del comprador.
Este fue el tema de debate en la mesa redonda 'Digital natives, physical lovers' celebrada en el XIX Congreso Español de Centros y Parques Comerciales organizado por la AECC.
España se convierte por primera vez en el tercer gran mercado europeo (tras Reino Unido y Alemania) donde las ventas online tienen más importancia para el sector de la moda.
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