Un estudio de la consultora Oliver Wyman a nivel europeo concluye que el comercio offline produce entre 1,5 y 2,9 veces más emisiones por producto que el comercio electrónico.
La cadena de moda sueca H&M acaba de abrir las puertas a una total revolución de sus procesos de compra. Un cambio que en esta ocasión tendrá como principal protagonista a la cadena de moda Weekday.
Tras la semana del Black Friday, uno de los momentos del año clave para la compra de dispositivos tecnológicos, se constata un consumo menor al previsto
Amazon ha estrenado Amazon Explore, que permite a los consumidores recibir clases de forma virtual, visitar lugares exóticos e incluso comprar en ellos.
La nueva plataforma, Shop Now!, dará a los clientes la opción de buscar en todo el inventario de las tiendas de su centro comercial a través de sus sitios web. Los compradores podrán decidir si prefieren usar la herramienta para comprar online, solicitar una entrega en la acera o simplemente planear su visita a la tienda.
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