El análisis de datos en tiempo real, la omnicanalidad, la integración o la hiperpersonalización han destacado como factores claves para una experiencia de cliente rentable y diferencial.
Ferrovial, Holaluz, Mobilityado, Orange, InLoyalty y Cyberclick formarán el destacado panel que debatirá sobre cómo crear interacciones conectadas, personalizadas y eficientes para garantizar la fidelización del cliente en un contexto digitalizado.
Destacados directivos de Diageo, Sonae Sierra, Freshly Cosmetics o Sanitas debatirán sobre la necesidad de mejorar las interacciones con el cliente para entender sus necesidades, fidelizarle, ganarse su lealtad y diferenciarse.
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