Con la nueva campaña “Y tú, ¿por quién ayudas a tu sistema inmunitario?”, Actimel ha ocupado el circuito que rodea la madrileña Plaza de Callao; con las pantallas del Palacio de Prensa, Teatro Capitol y Cines Callao, con el soporte de las City Lights en 3D.
Según el estudio 'Percepción de Seguridad en el Transporte Público' (The Onion Inside) para Actimel, 9 de cada 10 españoles asegura no sentirse seguros en el transporte público debido a la Covid y, en consecuencia, más del 80 % afirma haber reducido su uso.
Actimel continúa con su campaña destinada a educar y concienciar a la sociedad sobre la importancia de la responsabilidad individual para lograr la inmunidad colectiva.
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