Lego sigue imparable en su estrategia de asociarse con otras marcas. Ahora la firma ha anunciado una nue va colaboración junto a la famosa marca de vaqueros Levi's.
Adidas y Lego han creado una nueva versión de las A-ZX llamadas ZX 8000 que conjugan lo más vintage y divertido de Adidas Original con los bloques de colores conocidos en el mundo entero.
Charlamos con Juan Fernández-Estrada y Nacho Rivera, fundadores de Blue Banana, quienes repasan el crecimiento de la marca y adelantan sus líneas de estrategia para el futuro.
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