El core del negocio ha permitido también a la compañía volver a ganar cuota de mercado en España en los últimos meses del año, situándose al cierre de 2022 en un 5,4 %.
Según datos de Nielsen IQ, la alimentación es el sector que mayor desembolso supuso para los españoles, con un crecimiento interanual de las ventas en valor del 12,6 %.
Según Nielsen IQ, es el momento perfecto para que los fabricantes de gran consumo evalúen en profundidad su surtido para conseguir una mayor rentabilidad.
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