Con esta nueva tienda, Boston alcanza los 42 puntos de venta operativos a lo largo de todo el territorio nacional y estima llegar a los 50 establecimientos como parte de su estrategia de expansión prevista para el año 2024.
Charlamos con Juan Fernández-Estrada y Nacho Rivera, fundadores de Blue Banana, quienes repasan el crecimiento de la marca y adelantan sus líneas de estrategia para el futuro.
El convenio de colaboración pondrá en marcha el Aula UAM-AER en Innovación y Excelencia en Gestión de Retail, destinada a potenciar el talento y actualizar conocimientos en los diferentes sectores que integran la industria del retail.
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