El acuerdo implica un plan 360º que incluye campaña digital en redes sociales, venta de producto en exclusiva, aparición en portada de catálogo, activaciones especiales en punto de venta, etc.
Una familia de renos, paisajes y pueblos nevados increíbles, toda una historia de magia, ayuda y superación, que cuenta con la música original de "Mr. Magorium.
La multinacional sueca instala dos puntos de venta propios en los centros que El Corte Inglés tiene en Las Palmas y Alicante, con los que ya suma 20 dentro de la cadena.
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