Según el reciente Estudio “Comportamiento Consumo Navidad 2021” realizado por Elogia, agencia digital especializada en Digital Commerce Marketing del Grupo VIKO.
Así lo anuncia el director general de Ikea en España, Nurettin Acar, en el tercer capítulo de ‘Reinvéntate Leadership Stories’, primera miniserie documental sobre liderazgo empresarial en España.
El lanzamiento de esta nueva plataforma pretende facilitar a las empresas una herramienta para poder ser más eficientes en la gestión de sus campañas de ventas.
La primera campaña internacional ‘Enamórate de tus cosas por más tiempo’ invita a reflexionar sobre la compra compulsiva y su impacto en el medio ambiente.
El estudio "Retail: Shopper Sentiment Report" desvela que aumenta el número de consumidores que planean hacer sus compras navideñas en las tiendas físicas respecto a 2020.
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