Los usuarios de Zalando podrán recibir recomendaciones de talla personalizadas basadas en las medidas de su cuerpo con tan solo dos fotos con su móvil.
A través de un gran evento en París, conectado con más de 50 países en todo el mundo –incluido España–, la marca deportiva ha presentado una nueva identidad visual así como sus líneas estratégicas de cara al futuro.
Sin duda, la inteligencia artificial es una de las tecnologías que ha irrumpido con más fuerza en los últimos años y ha conseguido posicionarse de una manera transversal en el retail con múltiples usos.
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