Este espera que crezca en 404.840 millones de dólares durante 2023-2027, acelerando a una tasa de crecimiento anual compuesto del 20 % durante el periodo de previsión.
España es el único país europeo en el que el mercado del ecommerce sigue en auge, creciendo un 6 % respecto al mismo periodo del año anterior, mientras que en el resto del mundo los ingresos de este mercado han sufrido una caída del 3 %
La tasa de penetración en España ha pasado del 3,5 % en 2015 a un 8,7 % en 2020, por encima de Portugal (7,6%) o Italia (7,9%) y muy cercana a los niveles de Francia.
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