Según el informe “Shopping Tribes” de Klarna, Familiares, Triunfadores Aspiracionales, Impulsivos, Fashionistas Expertos y Consumidores Conscientes son los tipos actuales de consumidor.
AliExpress ha presentado las conclusiones de su reciente estudio 'Radiografía de los Hábitos de Consumo E-Commerce 2023' en España, llevado a cabo en colaboración con Toluna Start.
Tres de cada cuatro se ha refrenado en los últimos 12 meses de llevar a cabo alguna compra al encontrar un precio más elevado del inicialmente esperado.
Según datos de Nielsen IQ, la alimentación es el sector que mayor desembolso supuso para los españoles, con un crecimiento interanual de las ventas en valor del 12,6 %.
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