En el caso de las mujeres, la mayor parte de ellas están influenciadas por el marketing y la publicidad (74 %), mientras que, en el caso de los hombres, la cifra desciende hasta un 71%.
Según la compañía Skeepers, 2022 será el año del influencer marketing, una tendencia que comenzó a implantarse en España hace algunos años a través de las redes sociales.
InfluencerScope de Nielsen aúna en una sola herramienta las 4 métricas que todas las marcas han de tener presentes para alcanzar el éxito de una campaña de influencers.
En este nuevo podcast, Carmila presenta el concurso DNVB Awards by Carmila, una oportunidad única para que las marcas nativas-digitales abran su negocio en un centro comercial omnicanal.
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