Además, la campaña cuenta con varias lonas en distintos barrios de Madrid, intervenciones en algunas estaciones de metro de la capital y circuito de mupis y medianeras por toda la Comunidad.
La cervecera realiza una inversión que supera los 20 millones de euros para acondicionar las terrazas de más de 65.000 clientes de toda la geografía nacional.
Un total de 32 establecimientos conforman la nueva oferta de restauración, operada por Areas a través de 12 marcas que representan la diversidad de la gastronomía actual.
La compañía ha diseñado un concepto centrado en la brasa y los productos regionales de la zona en el área de servicio de Castillejo de Iniesta (Cuenca).
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