Con esta nueva tienda, Boston alcanza los 42 puntos de venta operativos a lo largo de todo el territorio nacional y estima llegar a los 50 establecimientos como parte de su estrategia de expansión prevista para el año 2024.
De esta forma, son tres las tiendas con las que cuenta, dos en la Comunidad de Madrid –avenida de Filipinas y centro comercial Megapark– y esta en Zaragoza.
El nuevo espacio cuenta con más de 600 metros cuadrados de superficie y el objetivo de la marca es convertirlo en el "destino definitivo para los amantes del baloncesto".
Con unas dimensiones de 170 m2, en este nuevo punto de venta físico se podrán encontrar las últimas novedades de la temporada en ropa para hombre de la marca española.
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