La marca ha reinventado el concepto de tienda habitual para ofrecer al cliente una nueva experiencia de compra que se adapta a las necesidades actuales de los consumidores.
En enero 2021 las calles que conforman la milla de oro Donostiarra (el cuadrante peatonal formado por Loyola / Getaria / Arrasate / San Marcial junto con la Avenida de la Libertad) eran un congelador.
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