IKEA recogió 300 toneladas de uniformes en las tiendas de toda Europa en el periodo 2020-2022, con este proyecto piloto Ikea ha explorado cómo dar una segunda vida a la ropa usada y gestionar los procesos de reciclaje dentro de la cadena de valor.
A ello ha contribuido el lanzamiento este año de una nueva colección de productos circulares, con más de tres millones de unidades de ropa circular vendidas.
Aunque se trata de la primera incursión de Napapijri en los centros de Neinver en España, la firma ya formaba parte del portfolio del grupo con presencia en Italia.
Charlamos con Juan Fernández-Estrada y Nacho Rivera, fundadores de Blue Banana, quienes repasan el crecimiento de la marca y adelantan sus líneas de estrategia para el futuro.
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