Según señala el informe 'Perspectivas del consumidor', no será por desconfianza hacia su situación personal, sino por la inquietud que le granjea la situación económica del país.
Según datos de Nielsen IQ, la alimentación es el sector que mayor desembolso supuso para los españoles, con un crecimiento interanual de las ventas en valor del 12,6 %.
Los consumidores se muestran divididos entre mantener sus niveles de consumo (46 %) y reducirlos (51 %) siendo la primera vez desde 2012 en la que los consumidores más favorables a reducir superan a los que prefieren mantener el consumo.
Cómo las nuevas tendencias de consumo están cambiando las estrategias de venta los minoristas, por Adrien Nussenbaum, cofundador y codirector general de Mirakl.
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