Tal y como avanzó Just Retail, Coca-Cola ha encargado al neozelandés Taika Waititi, ganador de un Oscar por el guión de Jojo Rabbit y candidato al premio a mejor director, dirigir el anuncio de su campaña de Navidad.
El grupo de restauración decidió implicarse, en el año 2014, en el apadrinamiento del orfanato MyHome en Nepal, un proyecto financiado con las aportaciones de La Mafia se sienta a la mesa y de sus franquiciados.
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