Las 5 tendencias de los consumidores durante la pandemia: incremento del eCommerce, apuesta por marcas con propósitos, búsqueda de experiencias, consumo de proximidad e influencia de redes sociales.
El efecto Covid ha provocado la pérdida de movilidad de residentes de Barcelona y cercanías que visitaban con regularidad el centro (-63 %), visitantes esporádicos (-78 %) y turismo (-94 %) hecho que ha perjudicado mucho la salud comercial del centro de la ciudad.
La Confederación Española de Comercio (CEC) ha puesto en marcha, en colaboración con el Ministerio de Industria, Comercio y Turismo y la Secretaría de Estado de Comercio, la campaña navideña “Cerca de los que nos importan”.
El consumo se enfrenta a una hibernación durante todo final del año que planteará muchos problemas para los centros comerciales que pretendan seguir haciendo las cosas como hasta ahora porque el consumidor ha cambiado.
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