Tal y como desvela el último estudio de Mastercard, siete de cada diez (un 69 %) realizarán sus compras en negocios locales para ayudar a los barrios a recuperarse de la crisis.
Tribuna firmada por Laura de la Fuente, CEO de Snippet, sobre el papel de la tecnología y su democratización para mantener una comunicación constante y fluida con los clientes a través de videos individualizados y la importancia de incorporar este tipo de herramientas en la estrategia de las empresas.
Hemos hablado con varios expertos en concepción, diseño y gestión de desarrollos de usos mixtos sobre las tendencias y retos de esta tipología de activos, con varios ejemplos de casos de éxito.
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