El comercio electrónico modera su crecimiento, pero eleva en dos décimas su peso sobre el conjunto de ventas de moda, hasta el 20,8%. España ya supera a Italia en implantación del ecommerce de moda.
La compra online aporta diversos beneficios al consumidor, factores como la amplia diversidad de productos en un solo portal, el tiempo, la comodidad de recibirlo en su domicilio y las ofertas son un reclamo para los consumidores.
La huelga indefinida de un amplio sector del transporte por carretera está poniendo en jaque una vez más el buen funcionamiento del comercio electrónico tras un año convulso en que el sector se ha tenido que enfrentar a innumerables vicisitudes.
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