El objetivo de este acuerdo es avanzar hacia una industria más respetuosa con el medioambiente y promover la circularidad, la trazabilidad y el bienestar de los trabajadores y las comunidades locales.
Esta marca local fue premiada en 2018 como el proyecto retail más innovador en el concurso de Emprendedores, impulsado por Río Shopping en colaboración con la CVE.
La compañía quiere impulsar un cambio de comportamiento entre los ciudadanos y alcanzar su objetivo de ampliar la vida útil de al menos 50 millones de artículos de moda para 2023.
Estas inversiones se dedicarán principalmente a la optimización del espacio comercial, su integración tecnológica y la mejora de sus plataformas online.
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