Un 67 % de los compradores españoles gastarían más dinero en marcas que perciben como auténticas, mientras que el 60 % dijo que sólo compraría exclusivamente con estas marcas.
Dirigir un comercio puede suponer un gran esfuerzo para algunos, no importa si la empresa es grande o pequeña. En una época en la que los retailers luchan por operar en medio de diversas restricciones de cierre, es más importante que nunca reducir los gastos.
Las afluencias continúan estando un 6,5 % por debajo de los niveles previos a la pandemia, mientras que las ventas han crecido un 6,1 % respecto a ese mismo periodo.
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