La empresa consiguió impulsar sus ventas online utilizando la automatización y el machine learning de Google, registrando un retorno de la inversión publicitaria récord, con un aumento del 117 %.
La multinacional francesa ha conseguido mejorar notablemente las vías de interacción con los consumidores a través de los canales que ellos elijan, integrando herramientas como WhatsApp en su servicio de atención al cliente.
Makro ha firmado un acuerdo con Renault España y LeasePlan para hacer más sostenible su flota comercial, gracias a la implantación de vehículos híbridos en toda España.
La creación de este canal responde a la necesidad aprovechar el potencial del mercado emisor de turismo chino y su capacidad de gasto en el extranjero.
La compañía ha sido nominada en los “Inavation Awards” y en los “Digital Signage Awards” que reconocen los mejores proyectos de la industria AV mundial.
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