Según datos de Nielsen IQ, la alimentación es el sector que mayor desembolso supuso para los españoles, con un crecimiento interanual de las ventas en valor del 12,6 %.
El 58 % de las empresas de Comertia se muestra optimista con la previsión de ventas por la campaña del Black Friday; un 32 % de las marcas no participará.
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