El objetivo de la enseña es que en 2024 haya 40 tiendas en EE. UU. y que este país se convierta en uno de los cinco principales mercados del grupo en términos de facturación.
Este observatorio nace dentro de la Asociación Española del Retail con el objetivo de evaluar, analizar y proponer un estudio sobre las mejores prácticas y modelos de gestión de los recursos humanos en las empresas del retail.
El análisis de datos en tiempo real, la omnicanalidad, la integración o la hiperpersonalización han destacado como factores claves para una experiencia de cliente rentable y diferencial.
Ferrovial, Holaluz, Mobilityado, Orange, InLoyalty y Cyberclick formarán el destacado panel que debatirá sobre cómo crear interacciones conectadas, personalizadas y eficientes para garantizar la fidelización del cliente en un contexto digitalizado.
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