La inversión publicitaria global caerá un -9,1 % este 2020, según las previsiones de Zenith. A modo comparativo, durante la recesión de 2009 la inversión publicitaria cayó un -9,5 %.
Los anunciantes retiraron...
La marca de L’Oréal Luxe realiza una acción CGI, ligada a las pantallas exteriores de Cines Callao, con motivo del lanzamiento del nuevo perfume Alien Hypersense
La compañía ha creado un recorrido a través de 5 ‘experience rooms’ para ilustrar la evolución de la tecnología en estos últimos 25 años que se expondrá de forma itinerante en diversas tiendas en España.
Durante el evento Retail Forum, organizado por iKN Spain a finales de marzo, varios ponentes de empresas tan relevantes en el sector alimentario como Alcampo, Eroski, Spar, Glovo, Veritas o Supermercados masymas,...
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