La evolución en los hábitos de consumo y el perfil de cliente híbrido implica que las marcas estén experimentando un momento crítico para la generación de confianza.
Con la temática "Las buenas prácticas en empresas de retail en España", la AER ha colaborado de la mano de dos de sus asociados : Marcos Ruao y Jaime Pfretzschner.
La audiencia tuvo lugar con motivo del 40 aniversario de la fundación de la Asociación y para informar al Rey de la celebración del XVIII Congreso Español de Centros y Parques Comerciales que se celebrará en junio de este año.
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