Restaurant Brands International, el propietario de las cadenas de restaurantes Burger King, Popeyes y Tim Hortons, tiene planes de expansión internacional para las tres marcas.
Los futuros restaurantes de Burger King estarán preparados para la era del coronavirus, con triple drive-thru, casilleros para recoger hamburguesas, mostradores de comida para llevar, entre otras cosas.
La marca es una de las enseñas del grupo Restaurant Brands Iberia, que también integra los derechos de explotación como máster franquicia para España y Portugal de Burger King y de la marca Popeyes.
En este proyecto ya está confirmada la presencia de dos supermercados (BM Supermercados y Aldi), y dos restaurantes, un Burger King y un Popeyes Lousiana Chicken.
La campaña «Moldy Whopper» de las agencias internacionales David Miami/INGO/Publicis para Burger King ha sido la gran triunfadora de la 35 edición de El Sol. El Festival Iberoamericano de la Comunicación Publicitaria.
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