El acuerdo implica un plan 360º que incluye campaña digital en redes sociales, venta de producto en exclusiva, aparición en portada de catálogo, activaciones especiales en punto de venta, etc.
Se trata de una reflexión sobre el mundo que queremos dejar a las próximas generaciones y que apela al coraje como el mejor legado moral para afrontar cualquier situación incierta.
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