La salida de McDonald's del mercado ruso tras retirarse debido a la invasión de Rusia a Ucrania va a suponer una pérdida de entre 1.200 y 1.400 millones de dólares.
A pesar de un escenario macroeconómico complejo como consecuencia de Ómicron, el incremento de los precios de las materias primas y la energía, así como el aumento de las tensiones geopolíticas, que se han intensificado durante los últimos meses, el grupo ha superado sus objetivos para el ejercicio 2021.
La recuperación del consumo se mantiene todavía inestable, fruto de un mes de marzo marcado por la guerra de Rusia contra Ucrania y una mala climatología que han hecho disminuir el consumo y el tráfico en las tiendas, por un lado, y por otro, las consecuencias que esta está provocando.
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