Las marcas han convertido sus espacios físicos en espacios de experiencias, aportando un valor añadido al mero hecho de realizar una compra. Hacemos un repaso por las principales acciones que han desarrollado los retailers en nuestro país.
Sin duda, la inteligencia artificial es una de las tecnologías que ha irrumpido con más fuerza en los últimos años y ha conseguido posicionarse de una manera transversal en el retail con múltiples usos.
Entre los ponentes principales figuran Christine Wacker, directora de Experiencias en Directo de Netflix; Tigrane Seydoux, cofundador y codirector general de Big Mamma; y Raymond Cloosterman, fundador y director general de Rituals Cosmetics.
Phygital y micro fulfillment serán los temas centrales del Retail Day, evento organizado por la consultora tecnológica Mimacom y sus socios Confluent, Elastic y Flowable.
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