El indicador de Comertia identifica cierto optimismo en el sector del retail para febrero, que prevé un crecimiento interanual de las ventas del 11,5 %.
El core del negocio ha permitido también a la compañía volver a ganar cuota de mercado en España en los últimos meses del año, situándose al cierre de 2022 en un 5,4 %.
El 58 % de las empresas de Comertia se muestra optimista con la previsión de ventas por la campaña del Black Friday; un 32 % de las marcas no participará.
Según el estudio “The Future of B2B E-Commerce: Online Platforms” realizado por la consultora independiente Euromonitor International en colaboración con Alibaba.com.
España encabeza la lista como el que más crecimiento secuencial e interanual experimentará respecto al último año, seguido por la República Checa (10 %) y el Reino Unido (9 %).
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