Este fue el tema de debate en la mesa redonda 'Digital natives, physical lovers' celebrada en el XIX Congreso Español de Centros y Parques Comerciales organizado por la AECC.
Hablamos con Wenceslao Barios, key account manager de Gentalia, para que nos explique cuáles son los desafíos de la compañía y su estrategia de gestión de los espacios comerciales.
Las iniciativas de crecimiento, nuevas marcas propias lanzadas y la plataforma multimarca que cuenta ya con 140 marcas, mostraron una progresión y representaron un 4,8 % de las ventas totales del grupo.
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