El precio medio de las compras online durante los tres primeros meses de 2022 ha ido en aumento hasta ser un 5,3 % superior al del año pasado en las mismas fechas.
La herramienta digital para contrataciones flexibles ha reforzado su equipo en Iberia con el nombramiento de dos nuevos profesionales senior, que se incorporan a los departamentos de asset management para espacios y generación de experiencias para marca.
La evolución en los hábitos de consumo y el perfil de cliente híbrido implica que las marcas estén experimentando un momento crítico para la generación de confianza.
Los ODS de la ONU de cara al 2030, insisten en su punto número 12 en la importancia de establecer rutinas de producción y consumo sostenibles para lo que se hace imprescindible adoptar estilos de consumo conscientes.
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