WOW nos invita a descubrir de una forma inmersiva la novedad en tratamiento de la firma, nº1 de Chanel. Olivia Palermo Beauty también elige WOW, en este caso para la marca, como su primer punto de venta en España.
Foreo se une a la nueva iniciativa comercial WOW Concept, una propuesta que apuesta por la creación de una experiencia al consumidor de conectar a marcas y consumidores.
Grover, compañía europea en alquiler de tecnología, da el salto al retail físico en España como una de las primeras marcas presentes en WOW, el espacio experiencial de shopping y ocio que acaba de abrir sus puertas en el número 18 de la Gran Vía de Madrid. Desde el 15 de marzo, la pop-up store de Grover se situará en Tech Garage, el espacio de tecnología de vanguardia de WOW.
Just Retail ha podido visitar –antes de su apertura– WOW, el espacio comercial que Dimas Gimeno inaugurará este sábado 12 de marzo en la Gran Vía madrileña
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