La compañía francesa Kiabi, en su compromiso con el bienestar de sus clientes y sectores más desfavorecidos y consciente de lo difícil que está siendo este 2020 tanto en España como en el resto del mundo, elimina el Black Friday de su calendario de hitos comerciales.
IKEA lanzará del 23 al 29 de noviembre Green Friday, una acción que, en el contexto del tradicional Back Friday, impulsará la recompra de muebles de IKEA, con el objetivo de fomentar la economía circular y el consumo responsable.
El 58 % de las empresas de Comertia se muestra optimista con la previsión de ventas por la campaña del Black Friday; un 32 % de las marcas no participará.
IKEA ha comprado más de 304.000 muebles en nuestro país durante la campaña del Green Friday en el contexto del Black Friday, celebrado entre el 23 y el 29 de noviembre.
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